How will AI change Graphic Design?

June 5, 2024 Branding, Designing

Nowadays when everyone is talking about AI in every industry, it will also be a major game changer in terms of the Graphic Design field.

Content Creation:

We have seen lots of new tools that are very useful in terms of content creation, AI image generators, photo editors, video editors, and many more tools that can change the definition of graphic design. We use ChatGPT for content creation sometimes and it is amazing, you just have to write what you want and it will give you N number of options. You can write content for your website, social media, or any marketing materials. You can also write catchy titles and taglines for your brand, services, and others. You can also use it as your social media planner and it will give you a plan for the whole month. There are so many tools available for content creation but we have used ChatGPT specifically for content creation for our clients and our brand as well.

Design and Editing Software:

We use Adobe Photoshop and Illustrator for making graphics and Adobe did a fantastic job when it introduced AI in their software. With the use of Generative AI, you can edit your image or create a new image from your imagination, and trust me it’s next level. We also used Mockup Beta for creating mockups and it is so quick and easy to create mockups. You can also create text to vector illustration in illustration and it’s amazing. Additionally, they introduced lots of new features like text-based editing improvement from which you can correct the words in Premiere Pro, AI powered ROTO brush is also an amazing addition in After Effects which saves a lot of time for editors and designers. There are a lot more features added in both the video editing software and right now it’s in beta version. Adobe also launched a beta version of Firefly, a partnership with Google in March which has metadata for authenticity for AI to create images. You just have to write a text and it will generate an image for you.

Replacing people with AI:

People in this industry are also worried about AI. It might do all the work in one click or you just have to write one prompt and it will do all the work in a minute which might take many hours for designers and editors. To some extent, AI will indeed save time but it will not replace graphic designers or editors. I believe we can not rely totally on AI, we need designers and editors to give the final touch with their expertise and also need copywriters to write brand-specific content. We need humans to give the final touch. So it depends on brands and businesses how they want to use AI in their day-to-day tasks.

Conclusion:

In conclusion, AI will be very useful for designers and editors in the future and we will see lots of new tools come and AI will be more accessible for all people because of awareness and knowledge. But I believe that AI will never replace humans. But I also believe that whoever is learning AI quickly gets to know how to use it effectively. It will be an early bird advantage for them.


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